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      <image:title>Portfolio Pieces - Skytree: Transforming Salesforce</image:title>
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      <image:title>Portfolio Pieces - Proactive AI for Enterprise Sales: Designing Intelligence-Driven Engagement</image:title>
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      <image:title>Portfolio Pieces - Departmental AI Portfolio Analysis</image:title>
      <image:caption>Identified the organizational gap independently and designed the research program from scratch. Synthesized findings across pilot studies, UX research, usage data, and user interviews spanning 4 GTM organizations and 2,000+ employees to produce a portfolio-level strategic analysis that didn't previously exist.</image:caption>
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      <image:title>Portfolio Pieces - ShareLink Day 1</image:title>
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      <image:title>Portfolio Pieces - Extron's GUI Design Guide</image:title>
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      <image:title>Portfolio Pieces - ShareLink Day 2</image:title>
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      <image:title>Portfolio Pieces - Video Wall Management Application</image:title>
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      <image:title>Portfolio Pieces - Extron's Design System</image:title>
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      <image:title>Portfolio Pieces - Matrix Switching Software</image:title>
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      <image:title>Portfolio Pieces - Touch Panel Template For Meetings and Video Conferencing</image:title>
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      <image:title>Portfolio Pieces - Journey Of A Sale</image:title>
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      <image:title>Portfolio Pieces - Concept Sketches - User Interaction Large Screens</image:title>
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      <image:title>Portfolio Pieces - NCSU Wordpress Departmental Site</image:title>
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      <image:title>Home</image:title>
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    <loc>https://www.audreybryson.com/contact</loc>
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    <lastmod>2019-08-03</lastmod>
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    <loc>https://www.audreybryson.com/new-page-1</loc>
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    <lastmod>2020-07-08</lastmod>
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      <image:title>NCSU Departmental Website</image:title>
      <image:caption>The Department of Civil, Construction &amp; Environmental website before re-design.</image:caption>
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      <image:title>NCSU Departmental Website</image:title>
      <image:caption>Previous Faculty and Staff page.</image:caption>
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      <image:title>NCSU Departmental Website</image:title>
      <image:caption>Updated concepts for Faculty and Staff page.</image:caption>
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      <image:title>NCSU Departmental Website</image:title>
      <image:caption>Responsive, branded WordPress theme, which meets the needs of multiple audiences</image:caption>
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    <loc>https://www.audreybryson.com/ncsu-departmental-website-1</loc>
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    <lastmod>2018-05-23</lastmod>
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      <image:title>Matrix</image:title>
      <image:caption>Previous model of the software prior to redevelopment.</image:caption>
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      <image:title>Matrix</image:title>
      <image:caption>An early prototype used  in the first usability test.</image:caption>
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      <image:title>Matrix</image:title>
      <image:caption>An iteration on the initial concept, which would later be refined and used in production.</image:caption>
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      <image:title>Matrix</image:title>
      <image:caption>Creating an A/V Tie between input 3 and output 4.</image:caption>
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    <loc>https://www.audreybryson.com/sharelink</loc>
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    <lastmod>2025-11-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521085622348-CM8OK7NGBD564EWOIJQ9/IMG_4851.JPG</image:loc>
      <image:title>ShareLink</image:title>
      <image:caption>Perspective of a user testing the software. Once connected to a ShareLink device users can choose to share content to show on the large display in a room.</image:caption>
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    <image:image>
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      <image:title>ShareLink</image:title>
      <image:caption>Evaluating existing design patterns in place, and describing to development groups.</image:caption>
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      <image:title>ShareLink</image:title>
      <image:caption>One of hundreds of wireflows.</image:caption>
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    <image:image>
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      <image:title>ShareLink</image:title>
      <image:caption>Exploring the differences between native application variations of a contextual menu.</image:caption>
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      <image:title>ShareLink</image:title>
      <image:caption>Exploring the differences between native app variations for the sharing content screen.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521086173527-SO5OBIFJI49D1OFBLN7D/MayLakeWindowMobile.jpg</image:loc>
      <image:title>ShareLink</image:title>
      <image:caption>The ShareLink software will be available on Windows, Macintosh, Android and iOs platforms and will provide a consistent experience across all channels.</image:caption>
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  <url>
    <loc>https://www.audreybryson.com/gui-design-guide</loc>
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    <priority>0.75</priority>
    <lastmod>2018-05-23</lastmod>
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      <image:title>GUI Design Guide</image:title>
      <image:caption>Previous version of the GUI Design Guide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521044961900-OUD9XN66IA0SOHQRUCQE/design-guide-smallscreens.png</image:loc>
      <image:title>GUI Design Guide</image:title>
      <image:caption>Adding an infographic to explain how to design for our smaller touch panels.</image:caption>
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      <image:title>GUI Design Guide</image:title>
      <image:caption>A sample page describing how to choose a custom color scheme.</image:caption>
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      <image:title>GUI Design Guide</image:title>
      <image:caption>Sample page describing  principle of consistency</image:caption>
    </image:image>
    <image:image>
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      <image:title>GUI Design Guide</image:title>
      <image:caption>Quick reference page to describe appropriate touch targets and spacing between objects.</image:caption>
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  <url>
    <loc>https://www.audreybryson.com/sync-design-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521090590270-TRPQAX5BMM932XD6N78I/sync-11.png</image:loc>
      <image:title>Sync Design System</image:title>
      <image:caption>Current look and feel of our products is very different across each product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521091178335-UANDE9V8AAXDE8H469N7/sync-components1.png</image:loc>
      <image:title>Sync Design System</image:title>
      <image:caption>Defining the styles and color palettes to use across our ecosystem.</image:caption>
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    <image:image>
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      <image:title>Sync Design System</image:title>
      <image:caption>Creating a consistent method for how a group of our designers can catelog and add guidelines to the style guide.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Sync Design System</image:title>
      <image:caption>Showcasing how applying a design system can create consistency throughout our product line.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.audreybryson.com/touch-panel-templates</loc>
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    <priority>0.75</priority>
    <lastmod>2019-02-11</lastmod>
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      <image:title>Touch Panel Templates</image:title>
      <image:caption>Extron's touch panel products either rest on a table, or an the wall and require user interaction to control various room settings.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Touch Panel Templates</image:title>
      <image:caption>Extron's Turbulence template which represents an all inclusive style workflow where all options are one or two presses away.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Touch Panel Templates</image:title>
      <image:caption>An example of a video conferencing workflow in an earlier template.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521088628549-D94WWV1BHZPSFXSWBB1N/IMG_3795.JPG</image:loc>
      <image:title>Touch Panel Templates</image:title>
      <image:caption>Observing integrators in the field creating and troubleshooting their touch panel devices.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Touch Panel Templates</image:title>
      <image:caption>Setting up usability tests where participants would attempt to perform tasks such as making a video conference call.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Touch Panel Templates</image:title>
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      <image:title>Touch Panel Templates</image:title>
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      <image:title>Touch Panel Templates</image:title>
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      <image:title>Touch Panel Templates</image:title>
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      <image:title>Touch Panel Templates</image:title>
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      <image:title>Touch Panel Templates</image:title>
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      <image:title>Touch Panel Templates</image:title>
      <image:caption>Our new template loaded on one of Extron’s touch panels.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549900501466-1CPZ6WTVC9EARY68TLYB/inthecall.PNG</image:loc>
      <image:title>Touch Panel Templates</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549900120833-3W448AVN0RB6ZRBZDPK3/image-asset.png</image:loc>
      <image:title>Touch Panel Templates</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549900068352-X49G1G356IAIQWQ3A27Q/Screen+Shot+2019-02-11+at+10.27.36+AM.png</image:loc>
      <image:title>Touch Panel Templates</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549900022226-0FOSKXXO71G5ALHOV6Z0/image-asset.png</image:loc>
      <image:title>Touch Panel Templates</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549903787502-GS1ZR0IW2G8VWKCRH1M0/IMG_0238.JPG</image:loc>
      <image:title>Touch Panel Templates</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/concept-sketches-large-screens</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-05-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453101198-E9CN9JO7ZRM9Y4WT6ZQI/Screen+Shot+2018-05-04+at+12.35.40+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>How do we begin to design public facing interfaces that allow for group participation?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453198043-6SM9DJP2QCX3ALRFBNSV/Screen+Shot+2018-05-04+at+12.35.27+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>How do we allow users to interact with extremely large surfaces, although they may only be able to physically reach a few different areas?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453318774-ZD7AVJQQIK9TYYTD4N3M/Screen+Shot+2018-05-04+at+12.36.40+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Two hand touch to signal interaction intent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453388712-IKMNJ3R6WATAM0ID388A/Screen+Shot+2018-05-04+at+12.36.49+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Hold, drag and release to define physical interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453451745-X5W8E1NTH8XFS6R33RZ3/Screen+Shot+2018-05-04+at+12.36.55+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>By allowing the user to move content areas around, we make it easier for them to view and interact with content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453707082-MDP8Q7INLD7TRR06813D/Screen+Shot+2018-05-04+at+12.37.05+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Hold and select item to signal interaction intent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453740903-UTHQV34F0SYZZLT1L8G9/Screen+Shot+2018-05-04+at+12.37.13+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Hold and drag item to new area of interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453775889-A2MXI2F30WK6K29VZOSQ/Screen+Shot+2018-05-04+at+12.37.20+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Dragged item could expand to fill new space with additional details. This allows separate groups to view different pieces of information simultaneously.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453949190-XY9IEBMEGSASH0XUK64C/Screen+Shot+2018-05-04+at+12.37.34+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Two hand touch to signal interaction intent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525453975742-L4TWXVUO19G0BH7Q37K7/Screen+Shot+2018-05-04+at+12.37.42+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>Hold and drag in opposite directions to define interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525454023751-LYUY958PHMDB8TF364SG/Screen+Shot+2018-05-04+at+12.37.49+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>View items in greater or lesser detail.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525454360681-7YJPLG6N7KSZ8RSDEORI/Screen+Shot+2018-05-04+at+12.37.56+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>User presses and holds for three seconds with one hand to signal and define interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1525454382475-7OOV5HZ5PV9RH4MPBBBI/Screen+Shot+2018-05-04+at+12.38.02+PM.png</image:loc>
      <image:title>Concept Sketches Large Screens</image:title>
      <image:caption>User selects menu item which signals a mode. This could include rotating, removing, expanding, or sending to other devices/email/text etc for an omni channel experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/videowall-application</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-02-11</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549894479861-J8JTVL5TXBPRU9A1FOWB/IMG_9232.JPG</image:loc>
      <image:title>Videowall application</image:title>
      <image:caption>Example of a large video wall. Our goal is to provide a lightweight management tool that would allow inexperienced users to manage the content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549896980904-BRUFEV5T3KN2F0H3PZGH/Screen+Shot+2019-02-11+at+9.53.37+AM.png</image:loc>
      <image:title>Videowall application</image:title>
      <image:caption>Some early concepts of selecting and resizing content windows</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549896995743-WBIMRMKQ3WTE86Z0DLGX/Screen+Shot+2019-02-11+at+9.53.47+AM.png</image:loc>
      <image:title>Videowall application</image:title>
      <image:caption>An early concept of locking the aspect ratio to keep the window ratio consistent.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549897450647-777CE973O627V78Q4BOD/ezgif.com-video-to-gif.gif</image:loc>
      <image:title>Videowall application</image:title>
      <image:caption>An example demonstrating the drag and drop feature to recall a preset. This concept was prototyped in Axure.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549897753690-IJYGYYLAP7GUX16G0D27/Screen+Shot+2019-02-11+at+10.07.38+AM.png</image:loc>
      <image:title>Videowall application</image:title>
      <image:caption>Hi-fidelity view of the drag and drop interaction.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1549897766637-MPQS1QJJ72GIE5X65M66/Screen+Shot+2019-02-11+at+10.08.26+AM.png</image:loc>
      <image:title>Videowall application</image:title>
      <image:caption>Hi-fidelity view of the zooming into and panning around the canvas.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-08-23</lastmod>
  </url>
  <url>
    <loc>https://www.audreybryson.com/sharelink-day-2</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521085622348-CM8OK7NGBD564EWOIJQ9/IMG_4851.JPG</image:loc>
      <image:title>ShareLink Day 2</image:title>
      <image:caption>Perspective of a user testing the software. Once connected to a ShareLink device users can choose to share content to show on the large display in a room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592419271170-GEN9DCHDN7CP7IDB41TZ/DeviceDiscoveryDay1vsDay2</image:loc>
      <image:title>ShareLink Day 2</image:title>
      <image:caption>Evaluating existing design patterns in place, and describing concerns to stakeholders,</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592420615997-57YKGUNEEZFDL3F7R2AJ/MayLakeDay1.jpg</image:loc>
      <image:title>ShareLink Day 2</image:title>
      <image:caption>Day 1 Designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592422397551-8H246UPC8PLORXRLGR6E/MayLakeDay2.jpg</image:loc>
      <image:title>ShareLink Day 2</image:title>
      <image:caption>Day 2 Designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592422397551-8H246UPC8PLORXRLGR6E/MayLakeDay2.jpg</image:loc>
      <image:title>ShareLink Day 2 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/concept-sketches-vui</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1609948097828-ESLPY74G4JMRJYQNPAF3/AlexaInstructions.png</image:loc>
      <image:title>Multimodal Interaction Design: Voice + Touch for Enterprise Environments</image:title>
      <image:caption>Discoverability display in conference room — users need to know voice is available before they can use it.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1609950068924-EFRK6SMHJQHF2S5AFX8B/Screen+Shot+2021-01-06+at+11.20.47+AM.png</image:loc>
      <image:title>Multimodal Interaction Design: Voice + Touch for Enterprise Environments</image:title>
      <image:caption>As a part of the multi-modal experience, we looked to provide feedback and additional controls and assistance through the touch device interfaces found in most meeting rooms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1609950324823-SCFWJPWEWFRR7SXLLEQ1/Screen+Shot+2021-01-06+at+11.23.46+AM.png</image:loc>
      <image:title>Multimodal Interaction Design: Voice + Touch for Enterprise Environments</image:title>
      <image:caption>Alexa Extended Help Overlay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1609965660689-ZYH9EMDXAHRQHIS9IQMP/AlexaSkill2.gif</image:loc>
      <image:title>Multimodal Interaction Design: Voice + Touch for Enterprise Environments</image:title>
      <image:caption>Prototype of Alexa On Screen Skill process</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/writing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1616962344401-I5WUEN1PB7INXS2FY8C6/97Things.jpg</image:loc>
      <image:title>Writing</image:title>
      <image:caption>One of 97 authors to share wisdom about user experience</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/ux-resources</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-21</lastmod>
  </url>
  <url>
    <loc>https://www.audreybryson.com/salesforce</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/016fdbea-f8de-41b4-81a2-119767c8704f/Screenshot+2025-11-12+at+12.23.48%E2%80%AFPM.png</image:loc>
      <image:title>Salesforce</image:title>
      <image:caption>Example of existing account page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/cb58fb7b-e6f7-4375-b086-e83a7ed1f7fc/Screenshot+2025-11-12+at+12.39.53%E2%80%AFPM.png</image:loc>
      <image:title>Salesforce</image:title>
      <image:caption>Example of comprehensive Jobs To Be Done artifact which serves as a foundational piece of our UX research.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/4741e746-9036-4fba-84fe-04c6666eb0e7/Screenshot+2025-11-12+at+2.17.54%E2%80%AFPM.png</image:loc>
      <image:title>Salesforce - Make it stand out</image:title>
      <image:caption>Example demonstrating design iteration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/67184cfb-2526-49e5-9817-5a7446942bc7/Screenshot+2025-11-12+at+1.00.04%E2%80%AFPM.png</image:loc>
      <image:title>Salesforce</image:title>
      <image:caption>Reps can now scan accounts in seconds instead of minutes, focusing on client relationships instead of hunting through data</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/50511886-d2eb-4165-85b0-eec8fb12abf4/Screenshot+2025-11-12+at+1.04.45%E2%80%AFPM.png</image:loc>
      <image:title>Salesforce - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/salesforce-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-11-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/31823416-9324-451c-a0f5-c6a280235f68/Screenshot+2025-11-12+at+4.20.42%E2%80%AFPM.png</image:loc>
      <image:title>JOS - Make it stand out</image:title>
      <image:caption>Artifact from a workshop where our audience described their process and tools within each step of their journey</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/7083b7df-3851-4213-8703-3ea157d0d078/Screenshot+2025-11-12+at+4.06.46%E2%80%AFPM.png</image:loc>
      <image:title>JOS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/753fe596-e0a5-4bf8-903d-ed708222768c/Screenshot+2025-11-14+at+4.02.26%E2%80%AFPM.png</image:loc>
      <image:title>JOS - Make it stand out</image:title>
      <image:caption>Example of impact/effort matrix to help clarify recommendations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/6858c32d-d421-4db3-80a6-5f4a2edbae79/Screenshot+2025-11-14+at+4.12.46%E2%80%AFPM.png</image:loc>
      <image:title>JOS - Make it stand out</image:title>
      <image:caption>Showing the current experience vs. what the future could look like if our teams choose to work towards a common goal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/b90630c1-3206-479a-8bc1-18e62fb739e7/Screenshot+2025-11-14+at+4.14.13%E2%80%AFPM.png</image:loc>
      <image:title>JOS - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/ai-portfolio-analysis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/31823416-9324-451c-a0f5-c6a280235f68/Screenshot+2025-11-12+at+4.20.42%E2%80%AFPM.png</image:loc>
      <image:title>GTM AI Portfolio - Make it stand out</image:title>
      <image:caption>The Journey of a Sale research served as a foundational input — mapping end-to-end sales workflows and identifying where tools and data gaps created friction, establishing the baseline for the GTM AI portfolio analysis</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/fccfde2c-3ab7-4df6-93c1-948f3d5b2753/Screenshot+2026-02-20+at+5.11.24%E2%80%AFPM.png</image:loc>
      <image:title>GTM AI Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/c2c9d58e-d4df-417c-8b50-1eea5b286e9b/Screenshot+2026-02-20+at+5.12.44%E2%80%AFPM.png</image:loc>
      <image:title>GTM AI Portfolio - Make it stand out</image:title>
      <image:caption>Demonstrating the gaps and workarounds each department enabled within the context of JTBD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/703525c1-39e0-4233-996c-8be8cc573fb0/Screenshot+2026-02-20+at+5.12.01%E2%80%AFPM.png</image:loc>
      <image:title>GTM AI Portfolio - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/ai-for-enterprise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/81c474c0-4d98-4b35-93b0-885fb89c0545/screencapture-prototypes-indeed-apps-69ab39c98774acbc37834bf4-2026-04-13-11_27_31.png</image:loc>
      <image:title>Proactive AI for Enterprise Sales: Designing Intelligence-Driven Engagement</image:title>
      <image:caption>The Marketing Interesting Moments tab surfaces an AI-generated summary at the top of the account page — intent score, velocity, account trend, and a single prioritized recommended action. The full signal list below shows every touchpoint that informed the summary.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/cb05a92d-5257-4c88-8991-8fd4a3fa96ed/screencapture-prototypes-indeed-apps-69ab39c98774acbc37834bf4-2026-04-13-11_27_52.png</image:loc>
      <image:title>Proactive AI for Enterprise Sales: Designing Intelligence-Driven Engagement</image:title>
      <image:caption>Expanding "See full analysis" reveals engagement velocity, account context grounded in conversation history, and specific recommended next moves — all before the rep has typed a single query.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/article-jtbd</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/9100f1d8-8efd-4e5b-b148-46072bf1bfa5/JTBD_AI_2026.png</image:loc>
      <image:title>Article: JTBD to Evaluate Features and Tools</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/22998ed3-b444-4f4d-bbf3-f1c91f16cc4c/JTBD_AI_2026+%282%29.png</image:loc>
      <image:title>Article: JTBD to Evaluate Features and Tools - Make it stand out</image:title>
      <image:caption>Slicing up websites using Photoshop in 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/b58da7ee-fcd3-4e73-a7ce-608db9e5543a/JTBD_AI_2026+%281%29.png</image:loc>
      <image:title>Article: JTBD to Evaluate Features and Tools - Make it stand out</image:title>
      <image:caption>Slide showing nine capabilities to bridge the gap between “what the job needs” and “what tools do”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/c59a6e32-e763-450d-9266-41a2ca8fa5d7/JTBD_AI_2026+%283%29.png</image:loc>
      <image:title>Article: JTBD to Evaluate Features and Tools - Make it stand out</image:title>
      <image:caption>Slide demonstrating criticality scoring</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/d43a6a14-5702-417f-a3e6-c830429afae1/JTBD_AI_2026+%284%29.png</image:loc>
      <image:title>Article: JTBD to Evaluate Features and Tools - Make it stand out</image:title>
      <image:caption>Example of decision matrix for determining the outcome of your tool or feature</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/db10c97a-818c-43d0-a1b5-4bdc8d936999/JTBD_AI_2026+%285%29.png</image:loc>
      <image:title>Article: JTBD to Evaluate Features and Tools - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/resume-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-17</lastmod>
  </url>
  <url>
    <loc>https://www.audreybryson.com/research-automation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521085622348-CM8OK7NGBD564EWOIJQ9/IMG_4851.JPG</image:loc>
      <image:title>Research Automation</image:title>
      <image:caption>Perspective of a user testing the software. Once connected to a ShareLink device users can choose to share content to show on the large display in a room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592420615997-57YKGUNEEZFDL3F7R2AJ/MayLakeDay1.jpg</image:loc>
      <image:title>Research Automation</image:title>
      <image:caption>Day 1 Designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592422397551-8H246UPC8PLORXRLGR6E/MayLakeDay2.jpg</image:loc>
      <image:title>Research Automation</image:title>
      <image:caption>Day 2 Designs</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592422397551-8H246UPC8PLORXRLGR6E/MayLakeDay2.jpg</image:loc>
      <image:title>Research Automation - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.audreybryson.com/research-automation-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-08-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1521085622348-CM8OK7NGBD564EWOIJQ9/IMG_4851.JPG</image:loc>
      <image:title>Sales Surface: AI Workspace</image:title>
      <image:caption>Perspective of a user testing the software. Once connected to a ShareLink device users can choose to share content to show on the large display in a room.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/9226c66b-d18a-4ee8-b555-d483fa3c3b38/Screenshot+2026-08-24+at+3.08.34%E2%80%AFPM.png</image:loc>
      <image:title>Sales Surface: AI Workspace</image:title>
      <image:caption>Sales surface prototype in React: What if we could harness the power of an LLM and offer an intelligent, role specific tool that they could use to understand their current priorities, analyze account performance and generate collateral for client outreach?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/6b43001a-7cfb-4985-baea-1a4510fe0fef/Screenshot+2026-08-24+at+3.09.13%E2%80%AFPM.png</image:loc>
      <image:title>Sales Surface: AI Workspace</image:title>
      <image:caption>Account Detail view: The sources on the side, the recommended outputs and suggested prompts all update according to the page the rep is currently looking at.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1257cf3b-e316-49d5-896b-27dd3bdc1b8b/Screenshot+2026-08-24+at+3.10.14%E2%80%AFPM.png</image:loc>
      <image:title>Sales Surface: AI Workspace</image:title>
      <image:caption>One of our research findings: customization and personalization is essential to encouraging trust in the technology</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5a9762c4f407b4c5c9956b53/1592422397551-8H246UPC8PLORXRLGR6E/MayLakeDay2.jpg</image:loc>
      <image:title>Sales Surface: AI Workspace - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
</urlset>

